Is it a huge pamphlet or a tiny book?

Sending thanks to as many of the folks who have praised, pissed on, loved, lambasted our little book as possibel. It all is truly appreciated. And when I say "little" it's not merely to be self effacing. It's also to be accurate. It is little and it's diminutive size is on purpose. But not to make it easy to carry. That is merely a byproduct.

Whenever I sat down to a business book I've almost always had the same critique, "It would have made a nice pamphlet." This really wasn't a slam because many of these books were favorites and became an important part of how I looked at business moving forward. It's just that these books all had a great idea and they did a terrific job getting it across but then they just kept repeating the same concept.

So I considered, as my writing partner can attest, to actually creating a marketing pamphlet. But pamphlet just has no ring to it. Maybe a zine? Nah, too nineties. And book publishers prefer to publish books. So it's a tiny book. And only a tiny bit more redundant than had it been a pamphlet.

I pasted in all the reviews I'm aware of. Thanks again.

http://garethkay.typepad.com/brand_new/2009/10/i-was-meant-to-be-moderating-a-panel-in-new-york-last-night--on-creating-digital-culture-but-sadly-due-to-a-new-busin.html

http://www.psfk.com/2009/09/baked-in-book-launch.html

http://www.constructivegrumpiness.com/home/2009/10/1/baked-in-book-review.html

http://great-ads.blogspot.com/2009/09/baked-in-by-alex-bogusky-john-winsor.html

http://thedenveregotist.com/article/5114/bogusky-winsor-cook-up-baked-in

http://blog.adhack.com/tag/crispin-porter-bogusky/

http://www.futurelab.net/blogs/marketing-strategy-innovation/2009/09/baked_wikiblog.html

http://www.psfk.com/2009/10/book-review-baked-in-creating-products-and-businesses-that-market-themselves.html

http://paulmiser.com/are-you-half-baked-or-baked-in/

http://ow.ly/sOSB

http://www.theultimateaccountguy.com/2009/10/baked-in-follows-its-own-advice.html